3. The notion of a meme (which rhymes with cream) was introduced by Richard Dawkins in his 1976 work, The Selfish Gene. See Dawkins, Richard, The Selfish Gene, Oxford, Oxford University Press, 1989, pp. 192-201, 322-323. For the development of the meme since then, see Dawkins, Richard, "The Selfish Meme", Time, 16 April 1999, pp. 68-69